- Live feedback (provided during the activity) leads to considerably larger savings than outcome feedback with minimal delay
- Outcome takes a while to unfold its effect on resource consumption, whereas the impact of live feedback is immediate and stable over the study period
- The results challenge existing theory and provide novel insights about the behavioral mechanisms of feedback
Feedback interventions have proven to be an effective instrument for behavior change. Prior research states that feedback should be provided in a “timely” manner. Laboratory studies show that, at least in complex tasks, even minimal feedback delays may lead to disastrous consequences. On the other hand, timely feedback may require costly infrastructure that allows for the transmission and storage of large data volumes and increases risks regarding privacy concerns and information overload.
In a two-month randomized controlled trial with 517 Swiss households, we evaluate the impact of two types of activity-specific feedback: Live feedback (provided during the activity) and outcome feedback that is provided with minimal delay right after the activity. More precisely, participants receive feedback on their resource use in the shower. We measure the energy use per shower as dependent variable and explore the underlying behavioral mechanisms.
- Both types of activity-specific feedback induce large savings. Outcome feedback reduces energy use for the target behavior by 14%. With a 23% treatment effect, the impact of live feedback is even larger.
- We provide empirical evidence that contradicts prior research that a) attributes the importance of timeliness to task complexity, b) attributes the impact to the updating of prior perception errors, and c) media richness theory.
Work in progress.
The research has been funded by Swiss Mobiliar Insurance and the MTEC foundation of ETH Zurich.
Verena Tiefenbeck, Thorsten Staake, Samuel Schöb
Partners: University of Bonn (Lorenz Götte), Swiss Mobiliar Insurance
Overcoming Salience Bias: The Power of Real-Time Feedback at the Point of Use
Energy Conservation in the Absence of Volunteer Selection Bias and Monetary Incentives
Feedback, Fast and Slow: Effect of Live vs. Outcome Feedback
Don't Kill the Polar Bear: Symbolic Representation in Energy Efficiency Programs
Moral Licensing: Evidence from a Field Study
Adoption and Usage: Consumer Interaction with Green IS
For further information or if you have any questions please do not hesitate to contact us.